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Research papers
From CS to CRM
Although market research firms strive to be more integral to their client's business process, several fundamental characteristics inherent to the way market research is conducted today represent barriers to this integration.New technologies are...
Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Vanessa Oshima, Mark Ferris
September 19, 2004
Research papers
Hunting B2B technology innovations
Developing innovative applications for existing data sources and techniques is the hallmark of good research organizations. Researchers and strategists optimize their investment in data and methodological expertise when they effectively repurpose...
Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: R. Scott Evans, Anne P. Bartlett
September 19, 2004
Research papers
Leapfrogging market research into consultancy
The paper demonstrates how to approach a strategic business issue, analyze it in its entire business context and develop productive solutions.In order to solve certain business issues, one must use a mix of tools and analyses from other disciplines...
Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Sonali Desai, Travyn Rhall
September 19, 2004
Research papers
The MR revolution to come!
Today, due to changes in client needs, the research (MR) industry is facing some severe challenges. Client needs are becoming more sophisticated and unclear, which is causing uncertainty in the research objectives, design and process.This requires...
Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Selim Oktar, Nazli Yuksel
September 19, 2004
Research papers
Strategies for growth
As an industry, market research is well placed to meet one of the most pressing needs of the modern company's CEO - understanding how to grow the business.To do this, however, requires a different approach to using consumer data. This paper examines...
Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Author: John Madell
September 19, 2004
Research papers
In retrospect... Lessons learned
This paper provides the first results of a study aimed at identifying and quantifying if and how market research is adding value to the business process and to the bottom line.By now the study has become an ongoing process to identify how market...
Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Author: Dirk Huisman
September 19, 2004
Research papers
