Abstract:

Today, due to changes in client needs, the research (MR) industry is facing some severe challenges. Client needs are becoming more sophisticated and unclear, which is causing uncertainty in the research objectives, design and process. This requires more innovative and complex models, methodologies and higher qualified people. As a result, the industry is faced with a trade-off between leveraging the quality of MR executives and the pressure of decreasing prices of the products which results in lower profits. This paper explains that these challenges could be overcome via a new approach. Thus, we can prepare ourselves for the new era and the knowledge economy.