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Research reports

Use of secondary data in market, opinion, and social research and data analytics

This paper reviews the key ethical, legal, technical and data quality challenges researchers face when working with these new data sources. Its goal is to start a conversation among researchers aimed at clarifying their responsibilities to those...

Catalogue: ESOMAR Codes And Guidelines
Authors: Reg Baker, Norbert Wirth
February 25, 2018
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Citation

Baker and Wirth (2018a, February 25). Use of secondary data in market, opinion, and social research and data analytics. ANA - ESOMAR. Retrieved January 18, 2025, from


https://ana.esomar.org/documents/use-of-secondary-data-in-market-opinion-and-social-research-and-data-analytics


Research reports

Global Market Research 2013

Global Market Research 2013 is the 25th annual industry study undertaken by ESOMAR. Done in cooperation with BDO Accountants & Advisors, it provides an authoritative review of the market research industry and explores how the research market...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 23, 2013
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Citation

B.V., E. (2013a, September 23). Global Market Research 2013. ANA - ESOMAR. Retrieved January 18, 2025, from


https://ana.esomar.org/documents/global-market-research-2013