Abstract:

Global Market Research 2013 is the 25th annual industry study undertaken by ESOMAR. Done in cooperation with BDO Accountants & Advisors, it provides an authoritative review of the market research industry and explores how the research market continues to expand. The report includes: - Global highlights and regional profiles for Europe, North America, Asia Pacific, Latin America, Africa and the Middle East. - Growth data on 80 countries, with Myanmar newly added to the list. - Country-level breakdowns of research spend by client type, project type, research method and more. - Expert views on the questions around big data and the rise of mobile research. - A financial overview of the top 25 market research companies. - A review of merger and acquisition, key people moves, client wins and other industry news.