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Research reports

ESOMAR data protection checklist (Spanish)

The purpose of this document is to provide researchers, especially those working in smaller organisations that might not have extensive resources or experience in data protection requirements, with general guidance on their responsibilities within a...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2015

Research reports

ESOMAR data protection checklist

The purpose of this document is to provide researchers with general guidance on their responsibilities within a global data protection framework to ensure that research participants retain control over their personal information. The specific...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2014

Research reports

Summary of the article 29 working party opinion on the use of mobile apps

Key issues:- Recommendations apply to any market research agency operating in the EU market and processing data of EU citizens using mobile apps as part of research projects- Failure to comply with the Article 29 Working Party recommendations could...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2013

Research reports

ESOMAR guideline for conducting mobile market research

This guideline covers the collection of information by mobile device (mobile phones, tablets and other similar mobile computing devices) for market, opinion or social research purposes (hereafter referred to as market research). It recognises that...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012

Research reports

Tape and video recording of interviews and group discussion

The use of tape or video recorders in research is now well-established and widely accepted by informants. Two issues arise under the International Code of Marketing and Social Research Practice:1. What form of permission must be obtained from...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
January 1, 1991