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Social marketing campaigns, inequality and materialism

This research is expected to provide valid and reliable constructions and methods regarding the factors behind the intention to participate in social marketing campaigns. The presentation also hopes to explain the impact towards the perceived images...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Iwan Murty, Godo Tjahjono
Company: Ipsos MRBI
June 15, 2016
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Citation

Murty and Tjahjono (2016a, June 15). Social marketing campaigns, inequality and materialism. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/social-marketing-campaigns-inequality-and-materialism


Case studies

Social marketing campaigns, inequality and materialism

This research seeks to find the intention to follow positive exemplary behaviours as reflected in social marketing campaigns or to partecipate in marketing campaigns initiated by corporations which promote equally, for example, providing equal access...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Iwan Murty, Godo Tjahjono
Company: Ipsos MRBI
May 19, 2016
×

Citation

Murty and Tjahjono (2016a, May 19). Social marketing campaigns, inequality and materialism. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/social-marketing-campaigns-inequality-and-materialism-8657