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Social marketing campaigns, inequality and materialism

Date of publication: June 15, 2016

Catalogue: Asia Pacific 2016: Get Connected!

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Authors: Iwan Murty, Godo Tjahjono

Abstract:

This research is expected to provide valid and reliable constructions and methods regarding the factors behind the intention to participate in social marketing campaigns. The presentation also hopes to explain the impact towards the perceived images and values of companies that initiate social marketing programs to build a better society (in terms of behaviour and equality)

Iwan Murty

Author

This is a long description of some author details.

Godo Tjahjono

Author

This is a long description of some author details.

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Citation

Murty and Tjahjono (2016a, June 15). Social marketing campaigns, inequality and materialism. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/social-marketing-campaigns-inequality-and-materialism