Social marketing campaigns, inequality and materialism

Date of publication: June 15, 2016

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Abstract:

This research is expected to provide valid and reliable constructions and methods regarding the factors behind the intention to participate in social marketing campaigns. The presentation also hopes to explain the impact towards the perceived images and values of companies that initiate social marketing programs to build a better society (in terms of behaviour and equality)

Iwan Murty

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Godo Tjahjono

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