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Research papers

What kind of people does the new Gulliver address?

In the second half of 1998 the publishing firm De Agostini Rizzoli opted for a restyling of the magazine Gulliver envisaging not only changes in graphics but also contents. The study carried out - after the publishing firm prepared the trial issue -...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Authors: Fabio Franzoni, llaria Presotto
Company: SWG Spa
June 15, 1999

Research papers

Assessing the reader's satisfaction

This study describes the work carried out over the past four years in order to identify the parameters needed to measure the impact - in terms of number of readers and satisfaction - of all the magazines owned by the Rizzoli Group, as well as its...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Authors: llaria Presotto, Stefano De Alessandri
Company: SWG Spa
June 15, 1997