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Assessing the reader's satisfaction

Date of publication: June 15, 1997

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

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Authors: llaria Presotto, Stefano De Alessandri

Abstract:

This study describes the work carried out over the past four years in order to identify the parameters needed to measure the impact - in terms of number of readers and satisfaction - of all the magazines owned by the Rizzoli Group, as well as its major competitors, with a view to identifying a magazine’s performance variations over time and in relation to its direct competitors.

llaria Presotto

Author

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Stefano De Alessandri

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Citation

Presotto and De Alessandri (1997a, June 15). Assessing the reader's satisfaction. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/measuring-satisfaction-