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Research papers

Affinity credit card

The outcomes of the planned research programme will be a quantification of the attributes of the credit card issuer, the affinity group and the affinity credit card holders, which underpin their relationship with each other. It will throw...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Authors: Suzanne Horne, Pete Naude, Steve Worthington
November 1, 1996
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Citation

Horne, Naude and Worthington (1996a, November 01). Affinity credit card . ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/affinity-credit-card-


Research papers

Retailer/supplier relationships in plastic cards and payment systems

This paper examines the current Australian plastic cards and payment systems situation and describes how and why a 'dominant' retailer is attempting to shape retailer/supplier relationships in this particular channel of distribution so as to add...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Steve Worthington
June 15, 1989
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Citation

Worthington, S. (1989a, June 15). Retailer/supplier relationships in plastic cards and payment systems. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/retailer-supplier-relationships-in-plastic-cards-and-payment-systems