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Retailer/supplier relationships in plastic cards and payment systems

Date of publication: June 15, 1989

Catalogue: Seminar 1989: Adding Value To Retail Offerings

Author: Steve Worthington

Abstract:

This paper examines the current Australian plastic cards and payment systems situation and describes how and why a 'dominant' retailer is attempting to shape retailer/supplier relationships in this particular channel of distribution so as to add value to their retail offerings.

Steve Worthington

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Citation

Worthington, S. (1989a, June 15). Retailer/supplier relationships in plastic cards and payment systems. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/marketing-information-and-simulation-systems-for-a-french-retailers-chain