Resources Library by ANA

AI and Qual

Catalogue: North America 2024 - Innovation

Author: Ray Poynter

Company: ESOMAR

July 30, 2024

An Uncomfortable Chat: Mental Health, LGBTIQ+ and Market Research

In this paper, we will share the findings from a study developed in 10 countries in the LATAM region, using qualitative and quantitative techniques that have allowed us to identify key actions to contribute to the Latin American social agenda. Mental...

Catalogue: Latin America 2024

Authors: Catalina Nino Penuela, Evelyn Juarez Sotomayor

Companies: Datum Internacional, OMG Peru

April 24, 2024

Turbocharged takeaway

Key takeaways from the Power-up stage at Congress 2023. The session looked at Genz and their mindset

Catalogue: Congress 2023

Author: Bianca Saldanha

Company: IPSOS

October 3, 2023

Can Social Listening Obsolete All Other Research Methodologies?

This report showcases how Haleon (formerly GSK Consumer Healthcare), in an effort to stay ahead of the game on deep human understanding, has harnessed the exponential growth of data coming from social media and e-commerce with Semantiweb, a company...

Catalogue: Congress 2023

Authors: Nicolas Pochart, Pierre Antoine Dubosc

September 29, 2023

Sounds with Soul

In its visceral form, the purpose of advertising is to raise awareness of a brand or product and to achievesales. But brands are not created to be flavours of a season. Strong brands outlive generations bycontinuously evolving and remaining relevant....

Catalogue: Congress 2022: 75th Anniversary

Author:

September 23, 2022

UX, Qualitative & beyond

A multi-disciplinary meet-up for those with qualitative, UX, trend-watching & design thinking roles to discuss the power of cross-pollinating ideas and knowledge. The live discussion will be held at two different time zones on the 9th...

Catalogue: Community Circles

Authors: Tom De Ruyck, Christoph Welter

Companies: InSites Consulting, Point-Blank International GmbH

December 1, 2021

Daring to trust, sharing tabu experiences

Catalogue: Trust and Transformation

Authors: Monica Fernandes, Juliana Acquarone

Companies: Nova Pesquisa de Mercado, Kimberly-Clark

July 30, 2021

Anecdotal evidence for CX/UX

Based on the insights from two customers in India, the innovative UI design for improving new customer registration was first launched in India. As a result, we witnessed a 6% increase in new account creation, which in itself is a big win given the...

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Neha Arora, Sonia Pall

Companies: Karvy Insights Limited, Amazon

November 2, 2020

How market research created words and changed worlds

Naming is taming, this is a story of how effective market research contributed to making a groundbreaking difference, changing laws, and altering perceptions. A diligent mission that would have never been possible without UNICEF as well as national...

Catalogue: Insights Festival 2020

Authors: Jonathan Crickx, Mariam Ghabrial

Companies: Marketeers Research, UNICEF

September 17, 2020