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Research reports

Attitudes to Bold among front-loading machine owners

This report gives the results of qualitative research on attitudes to Bold. An accompanying report provides reactions to Persil Automatic Advertising.Many of the background attitudes were similar and arecontained in this present report. About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1973

Research reports

Qualitative research on carpets on behalf of Storey Bros. Ltd.

This research was designed to provide consumer informationon product form (tile versus roll; the size of tiles; adhesiveversus foam - backing; colour range), and use perceptions(kitchens, bathrooms, etc), proposed retail outlets, priceperceptions and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 15, 1973

Magazines

European Research (March 1973)

We inresearch are not always adept at self-administeringsome few questions which are crucial to the successfulcontinuance of the industry.Whether the data collected is for application in socialplanning or to aid commercial strategy and tactics,the...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
March 1, 1973

Research reports

Qualitative research on seasonal packs of boxed assortments

The general objectives of this research were to providea qualitative background to purchasing and consumptionof Christmas Packs. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1973

Research reports

Report on qualitative research into Golden Fry gravy mix

The main objective of the research was to investigate qualitatively the appeal ofGolden Fry so that measures to counteract this appeal could be applied. It was proposed to examine Golden Fry users in depth to try to ascertain reasons for using Golden...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971

Research reports

Qualitative research on wool jersey menswear

This report sets out the results of a small-scale qualitative study of men's attitudes to Wool Jersey menswear, and their responses to a copy platformfor the concept. About this collection: Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971

Research reports

Report on qualitative research on Corona

The objectives of the research reported here were to examine in more qualitative terms:a) Patterns of usage of Corona and; b) Product identity of CoronaIn more detail the objectives were to examine:a) Purchasing patterns and buying decision for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971

Research papers

Doctors on the couch

Attitude research on an international scale is particularly relevant to the pharmaceutical industry since most major drugs are now marketed internationally. The marketing effort of the pharmaceutical industry is mainly directed at the medical...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Frances Freedman
May 3, 1971

Research reports

Creative research on 'Energen'

The research had two broad objectives: To examine qualitatively the image of theEnergen brand name from the point of view of marketing and advertising existing R.H.M. products and to explore new product ideas and possible extension to the Energen...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971