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Research papers

When should we ask, when should we measure?

The market research industry has relied for so many years on a fundamental data collection tool: the questionnaire. Transition to online research has been done by adapting this old friend to the internet. Over the last years we have witnessed the...

Catalogue: Congress 2015: Revelations
Authors: German Loewe, Roos Voorend, Carlos Ochoa, Melanie Revilla
Company: Netquest
October 1, 2015
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Citation

Loewe, Voorend, Ochoa and Revilla (2015a, October 01). When should we ask, when should we measure?. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/when-should-we-ask-when-should-we-measure--8598


Research papers

Better answers to basic questions

Market research is happily embracing the possibilities offered by new technologies, such as online research communities, gamification and mobile surveys. Yet, with the proliferation of the internet, we will also have to do the hard work- getting the...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Piet Hein Van Dam, Roos Voorend, Robert van Ossenbruggen
November 6, 2012
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Citation

Van Dam, Voorend and van Ossenbruggen (2012a, November 06). Better answers to basic questions. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/better-answers-to-basic-questions