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Research papers

Can Social Listening Obsolete All Other Research Methodologies?

This report showcases how Haleon (formerly GSK Consumer Healthcare), in an effort to stay ahead of the game on deep human understanding, has harnessed the exponential growth of data coming from social media and e-commerce with Semantiweb, a company...

Catalogue: Congress 2023
Authors: Nicolas Pochart, Pierre Antoine Dubosc
September 29, 2023
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Citation

Pochart and Dubosc (2023a, September 29). Can Social Listening Obsolete All Other Research Methodologies?. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/can-social-listening-obsolete-all-other-research-methodologies-12113


Videos

Can Social Listening Obsolete All Other Research Methodologies?

This report showcases how Haleon (formerly GSK Consumer Healthcare), in an effort to stay ahead of the game on deep human understanding, has harnessed the exponential growth of data coming from social media and e-commerce with Semantiweb, a company...

Catalogue: Congress 2023
Authors: Nicolas Pochart, Pierre Antoine Dubosc
September 29, 2023
×

Citation

Pochart and Dubosc (2023a, September 29). Can Social Listening Obsolete All Other Research Methodologies?. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/can-social-listening-obsolete-all-other-research-methodologies