Abstract:
This report showcases how Haleon (formerly GSK Consumer Healthcare), in an effort to stay ahead of the game on deep human understanding, has harnessed the exponential growth of data coming from social media and e-commerce with Semantiweb, a company specialised in social listening. By analysing online conversations, we were able to get insights on consumers' needs, habits, personas and/or portraits, which are critical elements of our innovation framework.
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