Opening speech at the ESOMAR Asia Pacific Conference 2018.
Voice technology is changing the world. It redefines how we communicate and creates new meaning in human and machine relationships. Using multiple techniques, we explore why voice matters and how brands can ignite growth from voice technology.
Digital Anthropology is at the heart of our paper. We started by understanding the human relationship with voice technology. We then use the insights from Digital Anthropology to enhance brand love. Here, we provide suggestions on how brands can build stronger and more meaningful relationship with consumers through the understanding of how technologies are impacting people amid the era of digital technology.