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Research papers

Concentric action and global strategy in the capture of markets

In this paper, we have tried to show the sort of problems created for firms by the application of a global strategy. Failure to face these problems would, however, involve more serious risks. As we have seen, the stakes are rising but it would be...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Bernard Krief
June 15, 1965
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Citation

Krief, B. (1965a, June 15). Concentric action and global strategy in the capture of markets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/concentric-action-and-global-strategy-in-the-capture-of-markets


Research papers

Southeast Asia

Governments - new and almost new - are confronted with the immediate need of knowing what policies are acceptable to whom and under what terms. This need is not always recognized. Yet a recent statement by a Cabinet Minister in one country that...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Emily Lewis Jones
June 15, 1961
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Citation

Jones, E. L. (1961a, June 15). Southeast Asia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/southeast-asia


Research papers

Research and developing countries

I have been living and doing research In a so-called "developing country" for the past eight, months, and I have passed through several others in that category en route from Korea to Baden-Baden. To begin with, perhaps I should describe for you...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Helen M. Grossley
June 15, 1961
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Citation

Grossley, H. M. (1961a, June 15). Research and developing countries. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-and-developing-countries


Research papers

Attitude research and international advertising themes

I shall begin by examining the psychological problems which have to be faced by those considering world advertising themes, and review the research that has been done on cultural differences in personality and motivation. This review of academic...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: John A. Downing
June 15, 1959
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Citation

Downing, J. A. (1959a, June 15). Attitude research and international advertising themes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/attitude-research-and-international-advertising-themes

Catalogue:
Author:
January 1, 1970
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Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org

Establishing International Standards for Measuring Demographics

In this paper, I want to explore the best ways of measuring basic demographics (age, gender, education, income,working status, job and socio-economic classifiers), based on two years of exploratory research-on-research, comparingdifferent methods...

Catalogue:
Author: Jon Puleston
January 1, 1970
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Citation

Puleston, J. (1970a, January 01). Establishing International Standards for Measuring Demographics. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/establishing-international-standards-for-measuring-demographics