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Research papers

Do producers and consumers speak the same language?

Multi-national communication is a standard practice in the fragrance industry. But how are multi-national messages perceived in local markets? The paper examines the phenomenon of female fragrance advertising from two sides: what producers presented...

Catalogue: ESOMAR Fragrance Research Conference 2003
Author: Maria Papanthymou
March 16, 2003
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Citation

Papanthymou, M. (2003a, March 16). Do producers and consumers speak the same language?. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/do-producers-and-consumers-speak-the-same-language-


Research reports

Summary report on teenage attitudes to television viewing with special reference to 'pop' music

The general purpose of the research reported here was toestablish types of teenage interests with special referenceto television viewing. The objectives of the researchwere to identify programme styles and items which couldbe involved in programmes...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 8, 1973
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Citation

, C. (1973a, June 08). Summary report on teenage attitudes to television viewing with special reference to 'pop' music. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/summary-report-on-teenage-attitudes-to-television-viewing-with-special-reference-to-pop-music