You searched for: "ESOMAR Fragrance Research Conference 2005"

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Research papers

Capturing the implicit mind

This paper focuses on how the qualitative/quantitative technique of Free-Choice Profiling was used to better understand consumers' unconscious and emotional reactions to fragrances in liquid fabric softener products via images, memories, emotions and...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Kristin Wiacek, Ruth DiCasoli, Greg Stucky
May 15, 2005
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Citation

Wiacek, DiCasoli and Stucky (2005a, May 15). Capturing the implicit mind. ANA - ESOMAR. Retrieved September 17, 2025, from


https://ana.esomar.org/documents/capturing-the-implicit-mind


Research papers

How to KISS?

The paper describes a specific philosophy and a new methodology for conducting fragrance market research, i.e., TEST NOMADE. The better understanding of the rationale and merits of this methodology and its evolution from the initial ideas are...

Catalogue: ESOMAR Fragrance Research Conference 2005
Author: Olivier L. Aron
May 15, 2005
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Citation

Aron, O. L. (2005a, May 15). How to KISS?. ANA - ESOMAR. Retrieved September 17, 2025, from


https://ana.esomar.org/documents/how-to-kiss-


Research papers

Typology of fragrance emotions

The fact that we are capable of distinguishing many distinct emotions is illustrated by the vast number of emotion-denoting words that exist in most human languages.In the English language, for example, researchers have reported lists of up to 400...

Catalogue: ESOMAR Fragrance Research Conference 2005
Author: Pieter Desmet
May 15, 2005
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Citation

Desmet, P. (2005a, May 15). Typology of fragrance emotions. ANA - ESOMAR. Retrieved September 17, 2025, from


https://ana.esomar.org/documents/typology-of-fragrance-emotions


Research papers

Direct olfactometry and gas ography as a tool for the dynamic semantic characterisation of fragrances?

This paper presents a new method for fragrance evaluation: Direct Gas Chromatography-Olfactometry.All tests were performed with a set of six fragrances representing the sweet and 'gourmand' trend emerging during the 1990s. A preliminary study...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Barbara Rega, Jean-Marc Sieffermann, Julien Delarue, Pierre Giampaoli
May 15, 2005
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Citation

Rega, Sieffermann, Delarue and Giampaoli (2005a, May 15). Direct olfactometry and gas ography as a tool for the dynamic semantic characterisation of fragrances?. ANA - ESOMAR. Retrieved September 17, 2025, from


https://ana.esomar.org/documents/direct-olfactometry-and-gas-ography-as-a-tool-for-the-dynamic-semantic-characterisation-of-fragrances-


Research papers

Natural

This paper will touch on the following topics: the 'new consumer', how key trends in society, new cultural landscapes, and new ethics are interconnected and how they reflect the consumer's values, needs and expectations towards products,...

Catalogue: ESOMAR Fragrance Research Conference 2005
Author: Clara Origlia
Company: Market Dynamics International srl
May 15, 2005
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Citation

Origlia, C. (2005a, May 15). Natural. ANA - ESOMAR. Retrieved September 17, 2025, from


https://ana.esomar.org/documents/natural


Research papers

Flash profile and fragrance research

This paper presents a methodology (Flash Profile) which is not product specific but corresponds to a very common problem of linking fragrance industry's discourse to consumer perception.It will reduce the lack of understanding between perfumers who...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Stéphanie Ballay, Jean-Marc Sieffermann, Nourite Eladan
May 15, 2005
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Citation

Ballay, Sieffermann and Eladan (2005a, May 15). Flash profile and fragrance research. ANA - ESOMAR. Retrieved September 17, 2025, from


https://ana.esomar.org/documents/flash-profile-and-fragrance-research


Research papers

Improving consumer fragrance testing

This paper discusses the prevalence of sniff-testing in the fragrance industry, and suggests that the over-use of this methodology, in place of home-use testing, often prevents clients from receiving the superior fragrances that they are expecting...

Catalogue: ESOMAR Fragrance Research Conference 2005
Author: Ivor Shalofsky
Company: Symrise AG
May 15, 2005
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Citation

Shalofsky, I. (2005a, May 15). Improving consumer fragrance testing. ANA - ESOMAR. Retrieved September 17, 2025, from


https://ana.esomar.org/documents/improving-consumer-fragrance-testing


Research papers

Measuring emotions of functional fragrances

This paper presents research into a method for deriving a consumer relevant emotional image set for a traditionally 'functional' product category such as Fabric Softeners. It begins by deconstructing one of the key basic level consumer benefits for...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Stan Knoops, Lana Glazman, Jeff Schmoyer
Company: International Flavors & Fragrances (IFF)
May 15, 2005
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Citation

Knoops, Glazman and Schmoyer (2005a, May 15). Measuring emotions of functional fragrances. ANA - ESOMAR. Retrieved September 17, 2025, from


https://ana.esomar.org/documents/measuring-emotions-of-functional-fragrances


Research papers

Fabric conditioner fragrance optimisation for the Australian market

This paper is a case study involving a client with a successfully performing brand of fabric conditioner who has acquired another brand in the Australian market. The business strategy was to relaunch both brands with revised fragrance ranges that...

Catalogue: ESOMAR Fragrance Research Conference 2005
Author: Sarah Hyland
Company: Colmar Brunton
May 15, 2005
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Citation

Hyland, S. (2005a, May 15). Fabric conditioner fragrance optimisation for the Australian market. ANA - ESOMAR. Retrieved September 17, 2025, from


https://ana.esomar.org/documents/fabric-conditioner-fragrance-optimisation-for-the-australian-market