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Silver Economy

Catalogue: LATAM 2025
Author:
April 1, 2025

Videos

Shaping the Future

Presented by Tanja Kimova, Head of Evidence Continental Europe, Verian Group, BelgiumCross-national research is evolving rapidly, driven by methodological advancements, digital transformation, and the increasing need to safeguard data provenance...

Catalogue: ESOMAR Citizen Insights Summit
Author: Tanja Kimova
Company: Verian Group
March 4, 2025

Videos

The Silent Voices of Europe

Presented by Daniel Fazekas, Founder & CEO, Bakamo.Social, HungaryHave you ever considered that the fear of losing consumer status might outweigh the fear of losing jobs? Or that accents spoken by minorities could matter more than anything else?...

Catalogue: ESOMAR Citizen Insights Summit
Author: Daniel Fazekas
Company: Bakamo.Social
March 1, 2025

Videos

Strengthening Policy Through Research & Innovation

With:David Mair, Head of Unit, Joint Research Centre, European CommissionChristine Tresignie, Managing Director, Ipsos European Public Affairs, BelgiumTanja Kimova, Head of Evidence Continental Europe, Verian Group, BelgiumFollowing their keynote...

Catalogue: ESOMAR Citizen Insights Summit
Authors: Christine Tresignie, Tanja Kimova, David Mair
Companies: IPSOS, Joint Research Centre, European Commission, Verian Group,
March 1, 2025

Research papers

Nudging Digital Shoppers into the Future

In this paper, we explore innovative strategies that leverage behavioural science and e-commerce brand assets, comparing Chinese and western approaches. Our objective is to equip readers with actionable insights drawn from real world FMCG (fast...

Catalogue: Asia Pacific 2024
Authors: Sophie Mahe, Thomas Clavreul, Richard Bordenave, Amalina Hamdan
Companies: BVA Group, Caike
November 19, 2024

Research papers

Riding the K-Wave

Korean entertainment (K-Wave) is surging in popularity worldwide, especially in Asian markets (Ju, 2010; Messerlin & Shin, 2013; Nam, 2013; Parc & Moon, 2013), prompting major media houses and content producers to invest in Korean content and...

Catalogue: Asia Pacific 2024
Authors: Alex Chen, Bipin Mundhwa, Julius Ng, Pranav Haldar
Company: Mediacorp
November 19, 2024

Research papers

Voicing the New Global Immigrant Realities

Underserved consumersBrands are not connecting with the fastest growing group of consumers in Canada and the US who are foreign-born and less understood or celebrated.

Catalogue: North America 2024 - Innovation
Authors: Arundati Dandapani, Nancy Deng
Companies: Procter & Gamble, Generation1.ca
July 5, 2024

Research papers

Unlocking Consumer Minds

In the fast-moving consumer goods (FMCG) sector, the first 200 milliseconds of the initial encounter with a package make the difference. Consumers either like what they see and go for it, or they move on to alternative products. However, the reasons...

Catalogue: Latin America 2024
Authors: Luis Fernando Rico Navas, Cornelia Schonberger
Company: MindMetriks
April 24, 2024

Research papers

The Value Equation: How Can Behavioural Science Increase Brand Value?

In this paper, you will learn how rediscovering the essence of why shoppers buy your category and how they choose brands is at the heart of winning shopper trade-offs. We will share a thought process using a value equation model to boost brand value:...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Richard Bordenave, Divya Radhakrishnan, Sophie Mahe, Ted Uloft
November 22, 2023