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Research papers

What's happening out there?

The title of this paper is a pun on two aspects of Market Research. The first aim is to examine the way in which research in the Pharmaceutical industry differs from conventional Market/Consumer/Media research. The second aim is to to review in some...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Mark Katz
June 15, 1983
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Citation

Katz, M. (1983a, June 15). What's happening out there?. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/what-s-happening-out-there-