Resources Library by ANA

Insights On Auto-Pilot

Ever since the launch of ChatGPT in November 2022, there have been opinions ranging from AI resurrecting a new paradigm for market research. to replacing humans in research. We believed that the truth lays somewhere in the pragmatic middle; as data...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj

Company: InsightGig

November 22, 2023

What If we Imagined the Industry of the future?

Catalogue: Congress 2022: 75th Anniversary

Author:

September 23, 2022

A Student's Journey through ESOMAR and Insights

An ESOMAR event co-hosted by Georgia and Romania Representatives addressed to the academic environment, to the young students who may have a desire to embrace the amazing researcher profession. ESOMAR brings to the targeted audience valuable...

Catalogue: Webinars 2021

Authors: Alina Serbanica, Nino Gogoladze, Corina Cimpoca, Cristina Osiescu, Kristine Lortkipanidze

Companies: ESOMAR, MKOR Consulting, NielsenIQ, Anova Limited

November 9, 2021

The new Data Economy

Catalogue: Vision and Values 2021

Author: Xabier Palacio

Company: ESOMAR

October 25, 2021

Global Prices Study 2021

For both suppliers and buyers of market research, the ESOMAR Global Prices Study is an essential element of any reference library. Its unique content provides an exclusive insight into how research pricing has adapted to the ever-increasing...

Catalogue: ESOMAR Global Prices Study

Author: ESOMAR B.V.

September 24, 2021

Global Market Research 2021

The 2021 Global Market Research report reviews the size and performance of the data, analytics and market research industry using data collected by national research associations, leading companies, independent analysts, as well as ESOMAR...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 20, 2021

Members-only Summer Roundtable: Client-side Chat

In September of 2020 and again in March of this year, ESOMAR joined forces with around two dozen associations worldwide to conduct a global survey of client-side researchers. Its purpose was to improve our understanding of changes in the way brands...

Catalogue: Webinars 2021

Authors: Reg Baker, Michelle Gansle, Barry Jennings, Nicole Umana

Companies: ESOMAR, McDonald's Corporation, Microsoft, Mars Wrigley

August 5, 2021

Country Market Research 2019: Kenya

The 2019 edition of the family of Country Market Research reports are individual extractions of the overarching Global Market Research report for selected countries. Like its global counterpart, the Country Market Research reports reviewing the size...

Catalogue: Global Market Research

Author: ESOMAR B.V.

November 6, 2019

Country Market Research 2019: Caribbean

The 2019 edition of the family of Country Market Research reports are individual extractions of the overarching Global Market Research report for selected countries. Like its global counterpart, the Country Market Research reports reviewing the size...

Catalogue: Global Market Research

Author: ESOMAR B.V.

November 6, 2019