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Research papers

Social media meets Artificial Intelligence

Catalogue: Latin America 2017: #IN
Company: Kantar
Date: June 15, 2017
Authors: Horacio Gonzalez, Moisés Arizpe, Jorge Alagon, Horacio González Duhart

Videos

Integrated insights engine

Catalogue: Fusion 2019
Company: Kantar
Date: November 10, 2019
Authors: Kyle Findlay, Horacio Gonzalez

Research papers

Machine learning evolving computer vision

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Company: Kantar
Date: March 14, 2018
Authors: Mario Abarca, Moisés Arizpe, Horacio González Duhart, Gustavo Ramírez, Marco Iván Zepeda

Videos

Social media meets Artificial Intelligence (Spanish)

Catalogue: Latin America 2017: #IN
Company: Kantar
Date: June 15, 2017
Authors: Horacio Gonzalez, Moisés Arizpe

Videos

Deconstructing the media market, constructing a new way to measure ad efficiency

Catalogue: Insights Festival 2020
Companies: Netquest, The Nielsen Company, Facebook
Date: September 14, 2020
Authors: Gerardo González, Miguel Anaya, Pamela González

Research papers

Customer data survey

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Date: June 15, 1998
Author: Horacio Mansilla

Videos

It's not market research. It's HBO

Catalogue: Congress 2017: Visionary
Date: November 9, 2017
Authors: Adriana Rocha, Ivan Casas, Mariana Gonzalez Cedraro, Laura Pellerano Berga, Susana Aiken

Research papers

It's not market research. It's HBO

Catalogue: Congress 2017: Visionary
Date: August 25, 2017
Authors: Adriana Rocha, Mariana Gonzalez Cedraro, Laura Pellerano Berga, Susana Aiken, Ivan Casas

Research papers

How to avoid the pitfalls of multi-country research

Catalogue: Latin America 2005
Date: October 23, 2005
Author: Jorge García-González

Research papers

Generating reliable insights for communication development

Catalogue: Latin America 2005
Date: October 23, 2005
Authors: Pablo Sanchez Khon, Gaston Suarez Crothers, Maite Descouvieres Vargas, Pablo Gonzalez Vicente

Research papers

Creacion de perspectivas fiables para el desarrollo de la comunicacion

Catalogue: Latin America 2005
Date: October 23, 2005
Authors: Pablo Sanchez Khon, Gaston Suarez Crothers, Maite Descouvieres Vargas, Pablo Gonzalez Vicente

Research papers

From consumer to decision-maker

Catalogue: Congress 2005: Making A Difference
Date: September 21, 2005
Authors: Luis Arnal, Andres Gonzalez-Cuevas