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Geiger and Ernst (1971a, June 15). Advertising pressure (German). ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/advertising-pressure-german-
Müller-Veeh, D. (1970a, September 01). Measurement of the competitive pressure of advertising campaigns. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/measurement-of-the-competitive-pressure-of-advertising-campaigns
Speetzen and Wenzel (1970a, June 15). Criteria of decision on media-mix. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/criteria-of-decision-on-media-mix