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Research papers

Qualitative media research in the market-place

The purpose of this paper is to discuss the position of qualitative media data in relation to the interests and orientations of the various parties potentially concerned in its generation and use. It is argued that these orientations have resulted in...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Brian Allt
March 1, 1976
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Citation

Allt, B. (1976a, March 01). Qualitative media research in the market-place. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/qualitative-media-research-in-the-market-place


Research papers

A first step across the border

The areas which are to be investigated in this paper are: - confrontation with parts of the medium; - the page-confrontation; - the editorial page-confrontation; - the advertising page-confrontation; - the confrontation with both editorial and...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Jan D. Noordhoff
March 1, 1976
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Citation

Noordhoff, J. D. (1976a, March 01). A first step across the border. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/a-first-step-across-the-border


Research papers

The usage of qualitative media research data in the practice of media planning

The purpose of this paper is to show how quantitative and qualitative media research data can be used in every step of advertising planning and especially in the practice of the media planning. This practice is the situation in The Netherlands at...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Bonny G.J. Stoelinga
March 1, 1976
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Citation

Stoelinga, B. G. (1976a, March 01). The usage of qualitative media research data in the practice of media planning. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/the-usage-of-qualitative-media-research-data-in-the-practice-of-media-planning


Research papers

Models of mass communication for a media-rich developing society

Two dramatically different images of mass communication have emerged from research in post-industrial societies and in the developing nations of the "Third World". In predominantly agricultural countries, where mass media resources tend to be limited...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Steven H. Chaffee, Fausto Izcaray
August 1, 1975
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Citation

Chaffee and Izcaray (1975a, August 01). Models of mass communication for a media-rich developing society. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/models-of-mass-communication-for-a-media-rich-developing-society


Research papers

Survey research in developing countries

This paper discusses the general state of survey research in Egypt, with emphasis on public opinion surveys. It discusses, after reviewing the development of survey research, survey priorities, public opinion surveys, some methodological...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Nahed Saleh
August 1, 1975
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Citation

Saleh, N. (1975a, August 01). Survey research in developing countries. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/survey-research-in-developing-countries


Research papers

The Target Group Index

The TGI was launched in Britain five years ago. This paper does not set out to describe how the service operates or how, in general, it is used to judge the relative selectivity in reaching target markets of individual publications, on the one hand,...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Christopher Minter
June 15, 1973
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Citation

Minter, C. (1973a, June 15). The Target Group Index. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/the-target-group-index


Research papers

Market segmentation and target groups

Our subject refers to a partial field in preparatory work for marketing decisions in the communication industry - that is one way of handling the available data. We shall not treat analytical techniques as forecasting or decision processing which...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Friedrich Wendt
June 15, 1972
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Citation

Wendt, F. (1972a, June 15). Market segmentation and target groups . ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/market-segmentation-and-target-groups-


Research papers

The optimisation of advertising success

Constantly measuring the advertising success of a campaign and deciding the relative importance of the individual influences is a complicated task in view of the large number of variable influences, usually acting simultaneously, which are...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Dieter Müller-Veeh
June 15, 1972
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Citation

Müller-Veeh, D. (1972a, June 15). The optimisation of advertising success. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/the-optimisation-of-advertising-success


Research papers

Advertising pressure

The magazine HOR ZU and FUNK UHR commissioned the Delta Institute in Constance to carry out a survey on the relations between advertising pressure and advertising response . The Institute worked in cooperation with the Market Research and Planning...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: S. Geiger, Otmar Ernst
June 15, 1971
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Citation

Geiger and Ernst (1971a, June 15). Advertising pressure. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/advertising-pressure