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Research papers

An analysis of the quality factor for adding value in food and drink markets

In its major food and drink forecasting study across West Europe (NUTRITION 1990), GIRA predicted the volume decline in food and drink markets, but compensated by an increase in value in food markets. The explanation of this paradox is that the...

Catalogue: Seminar 1983: New Product Development
Author: Jacques Belay
November 21, 1983
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Citation

Belay, J. (1983a, November 21). An analysis of the quality factor for adding value in food and drink markets . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/an-analysis-of-the-quality-factor-for-adding-value-in-food-and-drink-markets-


Research papers

Video Questionnaire©

CFRO (GSI), with the assistance of the Direction Generals des Telecommunications (DGT) has decided to test, on the implementation of the TELETEL experiment, the administration of "general public questionnaires" through telematics. This application,...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Jean-Paul Almetti, Michel Bertoux
August 1, 1981
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Citation

Almetti and Bertoux (1981a, August 01). Video Questionnaire©. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/video-questionnaire--2125


Research papers

Video Questionnaire© (French)

CFRO (GSI), with the assistance of the Direction Generals des Telecommunications (DGT) has decided to test, on the implementation of the TELETEL experiment, the administration of "general public questionnaires" through telematics. This application,...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Jean-Paul Almetti, Michel Bertoux
August 1, 1981
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Citation

Almetti and Bertoux (1981a, August 01). Video Questionnaire© (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/video-questionnaire-french--2126


Research reports

Qualitative research on cosmetic mouthwash advertising 'Aura'

A new cosmetic mouthwash brand- 'AURA' - is currentlybeing developed. The product formulation was underconsideration at the time of this research, but a creative strategy has been devised and a 3D secondanimatic ('Norah') produced for research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 11, 1975
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Citation

, C. (1975a, January 11). Qualitative research on cosmetic mouthwash advertising 'Aura'. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-cosmetic-mouthwash-advertising-aura-


Research papers

Electronic data-processing (French)

Manufacturers of electronic calculating equipment have recently produced high-output assemblies capable of reliably processing data at a very high speed. Despite the very wide choice of mechanographical equipment now available, the use of "electronic...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Henri Bergonier
June 15, 1962
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Citation

Bergonier, H. (1962a, June 15). Electronic data-processing (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/electronic-data-processing-french-