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Greig and Poynter (1994a, June 15). Brand transfer. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/brand-transfer
Poynter, R. (1992a, June 15). Using computer mice to enhance data capture. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/using-computer-mice-to-enhance-data-capture