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Research papers

New market research

New technology and tools are changing the practice of qualitative market research practice. Powered by the advent of broadband connectivity, social software, digital media and wireless devices, the Social Media Age has given qualitative researchers...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Lee Ryan, Jennifer Picard, Tom Ewing
Company: KANTAR TNS Malaysia
September 15, 2010
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Citation

Ryan, Picard and Ewing (2010a, September 15). New market research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/new-market-research


Research papers

How has the Internet changed research?

Marshall McLuhan said the 'medium is the message', but in the early days of online research the common call was that the Internet was just another data collection medium and that it was not going to change research, it was simply improving things...

Catalogue: Congress 2006: Foresight
Author: Ray Poynter
September 17, 2006
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Citation

Poynter, R. (2006a, September 17). How has the Internet changed research?. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/how-has-the-internet-changed-research-


Research papers

How to tell snake oil from white elephants from real innovation in market research

This paper reviews the history of innovation and mistakes in order to use the power of hindsight to improve foresight, in particular to improve the chances of spotting whether a new idea is powerful piece of innovation or an expensive folly.

Catalogue: Innovate 2006
Author: Ray Poynter
May 10, 2006
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Citation

Poynter, R. (2006a, May 10). How to tell snake oil from white elephants from real innovation in market research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/how-to-tell-snake-oil-from-white-elephants-from-real-innovation-in-market-research