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Research papers

Gender bias in brands and business

Businesses and brands have an opportunity to grow market share by better meeting the need of both genders. However, it can be challenging to identify the opportunities when gender bias, particularly unconscious gender bias, obscures them. This paper...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Amy Fridlund, Nikki Feld
Company: KANTAR TNS Malaysia
May 9, 2017
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Citation

Fridlund and Feld (2017a, May 09). Gender bias in brands and business. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/gender-bias-in-brands-and-business