Resources Library by ANA

Redefining active listening

We know that 70% of our communication is non-verbal, while verbal communication adds another 7%. Yet, interpreting non-verbal communication by humans is a time-consuming and highly subjective process. For this presentation, we show how machine...

Catalogue: Asia Pacific 2019

Authors: Mannon Wong, Roland Leung, Mary Li

May 22, 2019

Harnessing the power of voice

Marketers have always known the role that emotions play in consumers' product purchase process. Today, in addition to injecting emotions into new products through advertising, marketers are building emotions into their product designs. Researchers...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Geeta R. Lobo, Roland Leung

Company: GfK

December 4, 2017

Harnessing the power of voice

Marketers have always known the role that emotions play in consumers' product purchase process. Today, in addition to injecting emotions into new products through advertising, marketers are building emotions into their product designs. Researchers...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Saurin Shah, Roland Leung, Geeta R. Lobo

Company: GfK

May 9, 2017

Research World (May 2003)

The number of abstentions and undecided voters is increasing in most democracies world-wide, posing the hazardous task for pollsters to take these phenomena into account researchers' tactics for dealing with these issues vary from country to country.

Catalogue: Research World 2003

Author: ESOMAR B.V.

April 1, 2003