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Research papers

Pre-testing on the "creative workshop"

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Date: June 1, 1966
Author: Robert Fletcher

Research papers

Pre-testing advertisements at early stages of campaign development

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Company: Ogilvy
Date: June 1, 1966
Author: P. A. Hoyes

Research papers

Measuring differing tasks in competitive advertising

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Date: June 1, 1966
Author: Gerald de Groot

Research papers

We are still confused- But on a higher level

Catalogue: ESOMAR/WAPOR Conference 1965
Date: June 15, 1965
Author: Niels Vinding

Research papers

The uses of consumer panels for media research

Catalogue: ESOMAR/WAPOR Conference 1965
Date: June 15, 1965
Author: John Parfitt

Research papers

The use of attitude scales in testing advertisements

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: June 15, 1965
Author: D. M. Delprat

Research papers

The Delta Copy Test I

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: June 15, 1965
Author: Ulrich Jetter

Research papers

Should advertisements be "believable" or "convincing"?

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: June 15, 1965
Author: Wolfgang Schaefer

Research papers

Red herrings in advertising research

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: June 15, 1965
Author: Paul Howard Berent

Research papers

Recent developments of market research in Italy

Catalogue: ESOMAR Yearbook 1964-1965
Date: June 15, 1965
Author: Edoarda Sanna

Research papers

Methods of measuring the difficulty of language used in advertising copy

Catalogue: ESOMAR/WAPOR Conference 1965
Date: June 15, 1965
Author: Pompeo Abruzzini

Research papers

Market research in The Netherlands

Catalogue: ESOMAR Yearbook 1964-1965
Date: June 15, 1965
Author: Marijn Veraart