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Research papers

The use of a consumer panel for psychological market research

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: June 15, 1962
Author: Marijn Veraart

Research papers

Consumers typology (French)

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: June 15, 1962
Author: Mary Zeldenrust-Noordanus

Research papers

Consumers typology

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: June 15, 1962
Author: Mary Zeldenrust-Noordanus

Research papers

Analysis of population characteristics (French)

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: June 15, 1962
Author: Alain Blochet

Research papers

Speech by professor Ludwig Erhard, German Federal Minister For Economic Affairs, at the ESOMAR/WAPOR congress in Baden/Baden on September 11th, 1961 (German)

Catalogue: ESOMAR Yearbook 1962-1963
Date: August 1, 1961
Author: ESOMAR B.V.

Research papers

Speech by professor Ludwig Erhard, German Federal Minister For Economic Affairs, at the ESOMAR/WAPOR congress in Baden/Baden on September 11th, 1961

Catalogue: ESOMAR Yearbook 1962-1963
Date: August 1, 1961
Author: Ludwig Erhard

Research papers

Mytho-mathematosis in marketing decisions?

Catalogue: ESOMAR Conference 1960
Date: June 15, 1960
Author: Jan L. Wage

Research papers

Distribution research (French)

Catalogue: ESOMAR Conference 1960
Date: June 15, 1960
Author: A. B. de Vos

Research papers

Distribution research

Catalogue: ESOMAR Conference 1960
Date: June 15, 1960
Author: A. B. de Vos

Research papers

Comments on the papers to be read on Thursday afternoon, September 15th, on advertising by A.S.C Ehrenberg

Catalogue: ESOMAR Conference 1960
Date: June 15, 1960
Author: Andrew S. C. Ehrenberg

Research papers

Advertising research (French)

Catalogue: ESOMAR Conference 1960
Date: June 15, 1960
Author: Sander de Leve

Research papers

Advertising research

Catalogue: ESOMAR Conference 1960
Date: June 15, 1960
Author: Sander de Leve