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Research papers

Challenges of market research by the limits to growth (German)

Over a period of 25 years we have experienced a steady growth of consumption and waste in our industrial societies. Now, a reversal of this trend is going on. Deficits and deficiencies of the industrial societies are growing. Crucial points in the...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Ulrich Jetter
September 1, 1974
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Citation

Jetter, U. (1974a, September 01). Challenges of market research by the limits to growth (German). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/challenges-of-market-research-by-the-limits-to-growth-german-


Research papers

Example of a planning system for the community Of Worpswede (German)

The communities in the Federal Republic of Germany are confronted with continually changing environmental conditions, which necessitate a constant checking of their attitudes and a systematic, purposive and long-range-efficient adjustment work. The...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Erich M. Ruczinski
September 1, 1973
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Citation

Ruczinski, E. M. (1973a, September 01). Example of a planning system for the community Of Worpswede (German). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/example-of-a-planning-system-for-the-community-of-worpswede-german-


Research papers

Example of a planning system for the community Of Worpswede

The communities in the Federal Republic of Germany are confronted with continually changing environmental conditions, which necessitate a constant checking of their attitudes and a systematic, purposive and long-range-efficient adjustment work. The...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Erich M. Ruczinski
September 1, 1973
×

Citation

Ruczinski, E. M. (1973a, September 01). Example of a planning system for the community Of Worpswede. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/example-of-a-planning-system-for-the-community-of-worpswede


Research papers

A field oriented approach to competitor analysis in the pharmaceutical and other healthcare business

Competitor analysis plays an important role in the development of competitive strategy - an important element of strategic planning. To be effective, competitor analysis should be very focused. The surest way to loose management's attention is to...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: James Hickey
May 3, 1971
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Citation

Hickey, J. (1971a, May 03). A field oriented approach to competitor analysis in the pharmaceutical and other healthcare business. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-field-oriented-approach-to-competitor-analysis-in-the-pharmaceutical-and-other-healthcare-business


Videos
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Citation

(1970a, January 01). Opening Keynote Jeremy Gutsche. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/opening-keynote-jeremy-gutsche