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Research papers

The agony and ecstasy of teaching an old dog new tricks

This article has briefly surveyed some of ways in which market research organisations need to adapt their mindsets to stay relevant in the modern insight pipeline and data dispensation, as facilitated through technology. Thus, this article has...

Catalogue: Big Data World 2017: Smart Data Integration
Author: Kyle Findlay
Company: KANTAR TNS Malaysia
November 20, 2017
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Citation

Findlay, K. (2017a, November 20). The agony and ecstasy of teaching an old dog new tricks. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/the-agony-and-ecstasy-of-teaching-an-old-dog-new-tricks-9168


Videos

The agony and ecstasy of teaching an old dog new tricks

Market researchers can't (always) have nice things because they don't think like technology companies.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Kyle Findlay
Company: KANTAR TNS Malaysia
January 15, 2017
×

Citation

Findlay, K. (2017a, January 15). The agony and ecstasy of teaching an old dog new tricks. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/the-agony-and-ecstasy-of-teaching-an-old-dog-new-tricks