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(2022a, September 23). Decoding Meaning to Drive Brand Relevance. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/decoding-meaning-to-drive-brand-relevance


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(2022a, September 23). 75 Innovations. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/75-innovations


Research papers

Hello DIA! What do you think about my hypotheses?

This paper explores an idea of an AI-based digital voice assistant as a quick insight-retrieving tool for marketresearch professionals, who always require a reference to the pre-existing knowledge base, studies andresearch work to formulate their...

Catalogue: Congress 2022: 75th Anniversary
Author: Dharmendra Jain
Company: Kantar Kenya
September 23, 2022
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Jain, D. (2022a, September 23). Hello DIA! What do you think about my hypotheses?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/hello-dia-what-do-you-think-about-my-hypotheses-


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(2022a, September 23). Business Presentation Black Swan - What if we could predict what consumers truly want? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/business-presentation-black-swan---what-if-we-could-predict-what-consumers-truly-want-


Research papers

A Brand-New Area of Insights Reflected by the Behavioural Data of 2.5 Million Internet Users

Now, let's explore the search word analysis based on the exclusive data of VALUES Inc. with approximately2.5 million Japanese consumers. Search words help us to visualise various user insights hardly reflected intraditional research methods. The...

Catalogue: Congress 2022: 75th Anniversary
Authors: Licaco Tanaka, Akiko Koyasu
Companies: VALUES, Inc.,
September 23, 2022
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Tanaka and Koyasu (2022a, September 23). A Brand-New Area of Insights Reflected by the Behavioural Data of 2.5 Million Internet Users. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-brand-new-area-of-insights-reflected-by-the-behavioural-data-of-2-5-million-internet-users


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(2022a, September 23). Customer Journey Realities. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/customer-journey-realities


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(2022a, September 23). What If We Stopped Asking Questions?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-if-we-stopped-asking-questions-


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(2022a, September 23). What If Young Researchers can help ?Build A Better World?, for today?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-if-young-researchers-can-help-build-a-better-world-for-today-


Research papers

Algorythms for Glocal Effectiveness

Unlike love stories, where the plot initially unfolds in a joyful and colourful mood, this business case takes placein the middle of harsh pressing forces. The first of those is a challenge our industry has been debating forseveral years now:...

Catalogue: Congress 2022: 75th Anniversary
Authors: Begonia Fafian, Javier Quinones, Patricia Olivares
Companies: The Coca-Cola Company , Foster & Flow
September 23, 2022
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Citation

Fafian, Quinones and Olivares (2022a, September 23). Algorythms for Glocal Effectiveness. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/algorythms-for-glocal-effectiveness