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Research papers

Simulate to create a winner

In this paper a model to measure the impact of value creating elements in the product development process is introduced. In the early phases of the product development process the researcher is able to identify which element of the product will add...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Author: Dirk Huisman
Company: SKIM
September 1, 1999
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Citation

Huisman, D. (1999a, September 01). Simulate to create a winner . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/simulate-to-create-a-winner-