Resources Library by ANA

From Prejudice to Pride to Progress

How research helped the German government "get diversity" and build a bridge to the LGBTQIA*community, allowing truth to speak to power Inclusion and diversity have become central to very many corporate, brand and governmentalambitions over the past...

Catalogue: Dynamic. Diverse. Digital

Authors: Oliver Schieleit, Edward Appelton, Dolores Domke

Companies: Happy Thinking People, Hochhaus Agentur GmbH

June 21, 2022

eTrack® - Agile quant-qual pre-testing for real-time assessment and deeper understanding

eTrack® is a quant-qual methodology for pre-testing and concept screening that Happy Thinking People has been running in live sessions for over 20 years. It provides quick and actionable results, robust numbers and clear recommendations for...

Catalogue: Webinars 2020

Author: Sven Arn

Company: Happy Thinking People

October 15, 2020

Bitter sweet symphony

Suze is a traditional French aperitif, born in 1889. The iconic logo and the yellow brand colours are well known from posters, brasserie carafes and wall murals in French towns. But the brand itself had become quite dated. Suze was increasingly only...

Catalogue: Webinars 2019

Author: Sven Arn

Company: Happy Thinking People

March 18, 2019

Research World (November-December 2018)

This issue celebrates and examines the role of qualitative research in our vast panoply of insights tools and approaches. There is much tocelebrate, not least that qualitative has been perhaps even more adaptive to new approaches and technologies...

Catalogue: Research World 2018

Author: ESOMAR B.V.

December 1, 2018

Bitter sweet symphony

Suze is a traditional French aperitif, born in 1889. The iconic logo and the yellow brand colors are well known from posters, brasserie carafes, and wall murals in French towns. But the brand itself had become quite dated. We applied semiotics to...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Juliette Margerand, Sven Arn

Company: Happy Thinking People

November 11, 2018

Bitter sweet symphony

Suze is a traditional French aperitif, born in 1889. The iconic logo and the yellow brand colors are well known from posters, brasserie carafes, and wall murals in French towns. But the brand itself had become quite dated. We applied semiotics to...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Juliette Margerand, Sven Arn

Company: Happy Thinking People

November 11, 2018

Out with words - Are pictures the new black?

A mobile research experiment replacing words entirely with “enhanced” pictures.In this paper we describe the experiment we conducted using solely pictures, including key learnings from such a methodology, and its implications for future...

Catalogue: Congress 2017: Visionary

Authors: Sarah Jin, Anton Kozka

Company: Happy Thinking People

November 27, 2017

Out with words - Are pictures the new black?

In this paper we describe the experiment we conducted using solely pictures, including key learnings from such a methodology, and its implications for future market research projects. We also discuss the need for market research to adapt to new...

Catalogue: Congress 2017: Visionary

Authors: Sarah Jin, Anton Kozka

Company: Happy Thinking People

September 4, 2017

Research World (September 2017)

Visionary - It’s been 70 years since ESOMAR held its first Congress in Amsterdam where the industry agreed to form an association which would help the burgeoning industry to grow. In this special anniversary edition of Research World we...

Catalogue: Research World 2017

Author: ESOMAR B.V.

September 1, 2017