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Research papers

The culture Karma Chameleon

The theme of our paper is inspired by Clotaire Rapaille's work as described in his book The Culture Code. And by India, an exciting, dynamic place which is just screaming to be decoded by cultural theory as brands and products enter the race to touch...

Catalogue: Qualitative 2008: Consumer Choice
Authors: Mamata Kathuria, Ayobamidele Gnädig, Harry Key
Company: Happy Thinking People
November 20, 2008
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Citation

Kathuria, Gnädig and Key (2008a, November 20). The culture Karma Chameleon. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-culture-karma-chameleon


Research papers

The qualitative story

What is storytelling and how can it be applied to a market research context?The very notion of storytelling having any application to business and to research (given its scientific heritage) is an arguably novel concept. It is only recently as...

Catalogue: Qualitative 2006
Author: Candice Blumenthal
October 8, 2006
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Citation

Blumenthal, C. (2006a, October 08). The qualitative story. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-qualitative-story


Research papers

Developing a local soft drink brand

Please allow us to interrupt the stable course this ESOMAR seminar has taken so far. We have not set ourselves the task of presenting you with the most advanced technologies in marketing research, neither do we intend to stun you with sophisticated...

Catalogue: Seminar 1996: The Big Brand Challenge
Authors: Tomas Tereba, Tomas Krasny
June 15, 1996
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Citation

Tereba and Krasny (1996a, June 15). Developing a local soft drink brand. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/developing-a-local-soft-drink-brand