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Research reports

Summary report on qualitative research on Mac throat lozenges commercial

The objectives of the research reported here were to assess consumer reaction to the new Mac Throat Lozenges commercial, particularly its ability to communicate the brand name of the product. A short advertising check was made on the Mac Throat...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
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Citation

, C. (1971a, June 01). Summary report on qualitative research on Mac throat lozenges commercial. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/summary-report-on-qualitative-research-on-mac-throat-lozenges-commercial


Research reports

Qualitative research on Barclays press slogans

The objectives of this research were to make a brief evaluation of potential slogans for the 1971 Barclays Press Advertising Campaign. The slogans were examined in the context of the advertisements rather than being considered alone. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
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Citation

, C. (1971a, May 01). Qualitative research on Barclays press slogans. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-barclays-press-slogans


Research reports

Report on qualitative research on Caramac commercials

This research had as the main objective to examine Caramac in relation to competitive products and to evaluate two television commercials for Caramac ('Football Match ' and 'Malvern Hills'). The detailed objectives were as follows:1. To establish...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
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Citation

, C. (1971a, March 01). Report on qualitative research on Caramac commercials. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-caramac-commercials


Research reports

Qualitative research on White Fish press adverisements

The general objectives of this research were as follows :1. To establish that the proposed 1971 Press Advertisements make an immediate visual impact and communicate taste/sensory appeal.2. To identify any specific negatives in their treatments...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 2, 1971
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Citation

, C. (1971a, February 02). Qualitative research on White Fish press adverisements. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-white-fish-press-adverisements


Research reports

Report on qualitative research on Yeast-Vite D advertising

Previous research on the Yeast-Vite Food Tonic Tablet indicated that there was considerable consumer enthusiasm about the idea of a natural and wholesometonic, respondents being concerned about the lack of natural and fresh foods in their diet. Leo...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1971
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Citation

, C. (1971a, February 01). Report on qualitative research on Yeast-Vite D advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-yeast-vite-d-advertising


Research reports

Qualitative research on two weekend assortment storyboards

McCann Erickson has produced two new outlines of 15-second commercials for the advertising of Week-End Assortment: Wedding & Chauffeur.The objectives of this research were to investigate:1. Consumer understanding of the main message of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 8, 1971
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Citation

, C. (1971a, January 08). Qualitative research on two weekend assortment storyboards. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-two-weekend-assortment-storyboards


Research reports

Qualitative research on reactions to Barclaycard press advertising stimuli

The general objectives of this research were to test out reactions of Barclaycard holders to some press advertising stimuli, with a view to providing some guidance on the optimum ways of encouraging holders to use Extended Credit. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 7, 1971
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Citation

, C. (1971a, January 07). Qualitative research on reactions to Barclaycard press advertising stimuli. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-reactions-to-barclaycard-press-advertising-stimuli


Research reports

Qualitative research on funtastic storyboards

The research objectives were: 1. To examine two storyboards ('Drinking Sweets' and 'Laughter') in terms of what they communicate to housewives about FUNTASTIC. 2. To identify any major positives or negatives in the visual, copy and mood of the two...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1971
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Citation

, C. (1971a, January 03). Qualitative research on funtastic storyboards. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-funtastic-storyboards


Research reports

Qualitative research on Park Drive Plain advertising

Past advertising for Park Drive Plain has used the term 'flavor' to communicate smoking satisfaction. Certain doubts have now been raised about the term, and in particular whether the word 'taste' may be more useful. On the basis of this, some...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1970
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Citation

, C. (1970a, October 03). Qualitative research on Park Drive Plain advertising . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-park-drive-plain-advertising