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Research papers

Researching fashions and trends among young people

As market researchers who specialise in youth research, we are regularly asked by clients if there is a way of predicting future trends among young people before they become mainstream. The broad issue of researching the future in relation to...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Authors: Angela Humphries, Lili Tomlinson
June 15, 1992

Research papers

The value of country of origin for consumer durables

In this paper an international research project dealing with the country-of-origin effect is presented. Using individualized conjoint analysis with dollar-metric paired comparisons the market values of middle-class cars from different countries of...

Catalogue: Conference 1991: International Marketing Research
Authors: Franz Böcker, Gerhard Hausruckinger
June 15, 1991

Research papers

Europe 1992

The primary responsibility of the World Gold Council (W.G.C.) is to stimulate the demand for gold in all its end uses through promotion. Since two-thirds of newly mined gold is used in jewellery manufacture, this consumer-driven market is the...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Sylvia Ruscheweyh, David Beazley
June 15, 1991

Research papers

The accuracy and precision of consumer diary panel information

The Du Pont Company is one of the world's largest producers of Textile Fibers for Apparel End Uses. Major products include nylon, DACRON® polyester, ORLON® acrylic, and LYCRA® spandex. Its Textile Fibers are manufactured and marketed around...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: John B. Frey
September 1, 1990

Research papers

The international approach of Laura Ashley

The major objective of this paper is to provide an indication as to the manner in which an internationally successful brand retailer views its approach to the expansion of its image and trading base in the international market place. The Laura Ashley...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Mark L. Bunce
June 15, 1989

Research papers

Diamonds

The measurement of acquisition of jewellery containing new diamonds by consumers in the major jewellery markets worldwide forms a key part of the monitoring process undertaken by the CSO in order to plan the flow of rough diamonds from the producers...

Catalogue: ESOMAR Congress 1988
Authors: Rita Gallinari, Stephen Kelly
September 1, 1988

Research papers

Diamonds for men (DFM)

For many years diamonds were strictly and exclusively linked to female stereotypes. De Beers' constant research into new markets had seen in males a new area in which to develop their products. This paper shows how through continuous research...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Vanna Bonvini, Lia Colacicco
June 15, 1986

Research papers

The potential for gold jewellery in the Middle East

This paper describes the application of qualitative research in a project to investigate the existing market and the potential for gold jewellery in the Middle East. The first section sets outs the background to the project and the objectives. Then...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Authors: George V. Vassiliou, Rosemary Taylor
Company: MEMRB
June 15, 1986

Research papers

Changing distribution channel relationship in the Eighties

Yugoslavia nowadays has a powerful textile and garments industry which is relatively evenly spread throughout her territory and which unites more than a hundred years of experience on the one hand, and energy and initiative of a young industry on the...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Authors: Zivorad Zlatkovic, Mile Jovic
June 4, 1986