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Research reports

After-shave concepts (hall test)

Hall Tests were carried out during September 1973 byCRAM (Project No: 973/1058) to evaluate six alternativeconcepts for a medium to a high price range of men'stoiletries.Two concepts, Odin and Borsalino were well-receivedby respondents and the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1973
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Citation

, C. (1973a, December 08). After-shave concepts (hall test). ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/after-shave-concepts-hall-test-


Research reports

Qualitative research on after-shave advertisements

Yardley plans to launch a new after-shave called Svenprior to the 1975 Christmas gift-buying season. The advertising is intended to introduce Sven and positionit as a real and more interesting alternative to Brut.Therefore, it is expected to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 2, 1975
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Citation

, C. (1975a, September 02). Qualitative research on after-shave advertisements. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-after-shave-advertisements


Research reports

After-shave hall test research report prepared for Yardley of London Ltd.

This report presents the findings of the third in aseries of hall tests which have been carried out by CRAMon behalf of Yardley of London Limited, to evaluatealternative concepts, packs, and names for a new range ofmen's toiletries. In each case, the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). After-shave hall test research report prepared for Yardley of London Ltd.. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/after-shave-hall-test-research-report-prepared-for-yardley-of-london-ltd-


Research reports

Pilot qualitative research on Project FF

This report sets out the findings from Pilot Qualitativeresearch of Project FF. Six provisional concepts wereexamined. The objectives of the Pilot were: 1. To screen reactions to the concepts,indicating whether their form wasappropriate, which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 8, 1975
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Citation

, C. (1975a, March 08). Pilot qualitative research on Project FF. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/pilot-qualitative-research-on-project-ff


Research reports

Qualitative research into the potential for an aerosol fabric deodorant

Ciba-Geigy Ltd. is currently exploring the possibledevelopment of an aerosol fabric deodorant. Thisproduct has three main areas of application:1. For use on infrequently cleaned clothes suchas men's suits and other outdoor clothes. The product could...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1974
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Citation

, C. (1974a, July 03). Qualitative research into the potential for an aerosol fabric deodorant . ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-the-potential-for-an-aerosol-fabric-deodorant-


Research reports

Qualitative research on Belladonna

The objectives of the research reported here were to examinethe six new packs in relation to six total concepts inorder to determine which two or three concepts, or whichelements from among all the concepts could be put forwardfor further...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1973
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Citation

, C. (1973a, October 01). Qualitative research on Belladonna . ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-belladonna--10332


Research reports

Report on qualitative research on the Agua Brava range

In December 1973 CRAM conducted five group discussions toexamine the attitudes towards male toiletries manifestedboth by males who use such products and by females who buythe products for males.The prime purpose of the present research project was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 5, 1975
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Citation

, C. (1975a, February 05). Report on qualitative research on the Agua Brava range. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-the-agua-brava-range


Research reports

Qualitative research on Impulse

Impulse, a perfumed deodorant, is marketed successfullyin various other countries. The Company has decidedto test market the brand in the UK. There is atpresent no similar product on the market, so Impulsewill have to create its own market.The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1978
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Citation

, C. (1978a, September 01). Qualitative research on Impulse. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-impulse


Research reports

Qualitative research on Grillocin deodorant

The objectives of this research cover 3 broad areas:1. Examination of the basic concept ofthe G factor product; 2. Examination of the alternative consumerpropositions/executions amongst theappropriate target groups;3 . Examination of the actual...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 3, 1974
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Citation

, C. (1974a, November 03). Qualitative research on Grillocin deodorant. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-grillocin-deodorant