You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Promotional Strategy.
ANA has found 48 results for you, in 336 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Qualitative research on Cadets advertising

Consideration is being given to a new campaign for Cadets.The campaign as planned was to reinforce brand loyalty amongregular and occasional smokers of Cadets, communicatingthe smoking qualities as a satisfying but not strongcigarette and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1972
×

Citation

, C. (1972a, October 03). Qualitative research on Cadets advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-cadets-advertising


Research reports

Study of the mother/child relationship in relation to the development of concepts for new products in the baby-care market

Ciba-Geigy is interested in entering the Baby-Caremarket in the U.K., at a significant level, to competewith Johnson's range of baby- care products.As the first stage in the development of the product concepts and products, research was required...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1972
×

Citation

, C. (1972a, October 01). Study of the mother/child relationship in relation to the development of concepts for new products in the baby-care market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/study-of-the-mother-child-relationship-in-relation-to-the-development-of-concepts-for-new-products-in-the-baby-care-market


Research reports

Old Horborn

The research was conducted in order to assess thereactions to possible advertisements for Old Holbornfor a press campaign to supplement the posters inthe development areas, and in particular, to assessthe capacity of the advertisements to win new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 7, 1972
×

Citation

, C. (1972a, September 07). Old Horborn. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/old-horborn


Research reports

Project 064

The objective of the research was to assess thereactions of those likely to be affected by the extensionof coupons to Park Drive Plain, not only regularsmokers of Park Drive Plain itself but also smokersof other Park Drive brands and women...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1972
×

Citation

, C. (1972a, September 03). Project 064. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/project-064


Research reports

Qualitative research on 'Wool Jersey'

The overall objective was to assess the relevanceand acceptability of the execution of the 'Sensual Maleand the Wool Jersey Look' concept amongst the targetaudience of Young Males. The ideal communicationobjectives are that the execution suggests to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 13, 1972
×

Citation

, C. (1972a, February 13). Qualitative research on 'Wool Jersey'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-wool-jersey-


Research reports

Qualitative research on Park Drive Tipped advertising

The objectives of this research were to investigate the effectiveness of four test advertisements in communicating Park Drive Tipped cigarettes to ex- Park Drive Tipped or Plain) smokers and to Park Drive Tipped smokers. The four test advertisements...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
×

Citation

, C. (1971a, October 01). Qualitative research on Park Drive Tipped advertising . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-park-drive-tipped-advertising-


Research reports

Qualitative research on ENO in Jamaica

Eno is the minor saline brand in Jamaica, subordinate to Andrews. The general objectives of this research were to explore opportunities for promoting Eno in a'unique' way rather than confronting Andrews directly. The approaches researched were 'Hot...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
×

Citation

, C. (1971a, September 01). Qualitative research on ENO in Jamaica. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-eno-in-jamaica


Research reports

Qualitative research on Park Drive tipped

Gallahers currently market Park Drive tipped cigarettes The company intends to re-launch Park Drive Tipped in a flip-top pack, with coupons, in order to maintainthe loyalty of current Park Drive Tipped smokers and to regain some of those who have...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
×

Citation

, C. (1970a, September 01). Qualitative research on Park Drive tipped. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-park-drive-tipped


Research reports

Qualitative research on project 059

This research is concerned with reactions to possible Gift Schemes, Advertisements, and Pack for a new Senior Service brand. The research objectives were:1. To determine which of the two gift schemes 'Doubled Coupon Value' and 'Dividend' has the most...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
×

Citation

, C. (1970a, September 01). Qualitative research on project 059. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-project-059