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Research reports

Qualitative research on Park Drive Plain advertising

Past advertising for Park Drive Plain has used the term 'flavor' to communicate smoking satisfaction. Certain doubts have now been raised about the term, and in particular whether the word 'taste' may be more useful. On the basis of this, some...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1970
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Citation

, C. (1970a, October 03). Qualitative research on Park Drive Plain advertising . ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-park-drive-plain-advertising


Research reports

Qualitative research on Park Drive tipped

Gallahers currently market Park Drive tipped cigarettes The company intends to re-launch Park Drive Tipped in a flip-top pack, with coupons, in order to maintainthe loyalty of current Park Drive Tipped smokers and to regain some of those who have...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Qualitative research on Park Drive tipped. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-park-drive-tipped


Research reports

Qualitative research on project 059

This research is concerned with reactions to possible Gift Schemes, Advertisements, and Pack for a new Senior Service brand. The research objectives were:1. To determine which of the two gift schemes 'Doubled Coupon Value' and 'Dividend' has the most...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Qualitative research on project 059. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-project-059


Research reports

Medallion pack research

Gallaher Ltd . have in hand plans for a possible extension to the Benson and Hedges range. This plan envisages the launch of a cigarette priced at 3/- for twenty, under the Benson and Hedge franchise, and with the brand name Medallion. The brand...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Medallion pack research. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/medallion-pack-research


Research reports

The demand for Greek tobacco

The research is essentially required to answer the following questions: 1. What is the present demand in different European countries for various types of tobacco; 2. How is this demand changing from year to year?On the basis of the answers to these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). The demand for Greek tobacco. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/the-demand-for-greek-tobacco


Research reports

Qualitative research on Sovereign

This report combines together the results of two sets of group interviews on advertising for Sovereign. For both parts of the research, the general objectiveswere to assess how Sovereign and Player's smokers reacted to the advertisements as themes;...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Qualitative research on Sovereign. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-sovereign


Research reports

Report on senior service gift scheme

Five Gift Schemes have been produced for the development of Senior Service Tipped. This research had three major objectives:- to check on consumer comprehension of the mechanics of the schemes.- to assess the relative acceptability of the schemes.-...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Report on senior service gift scheme . ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/report-on-senior-service-gift-scheme-