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Research reports

Qualitative research into growth promotants

The Wellcome Foundation Ltd. is currently contemplating entering the non-therapeutic GrowthPromotant market, and before doing so require detailed information covering the current sizeof the UK market, and current trends within themarket.Accordingly,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979

Research reports

Report on trade and consumer research on Beekay-Bauknecht

Beekay-Bauknecht is manufacturers of 'completekitchens', i.e. both units and appliances, and in Germanyare second only to Poggenpohl. The research was required toassess their position, in qualitative terms, on the Britishmarket, in order to assist...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 10, 1974

Research reports

Thwaites image study

The total research program was initiated in order toderive a composite picture of how Thwaites as a company wasseen by its customers - both consumers and the Trade.This report concerns the questionnaire study which wascarried out following an initial...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 23, 1973

Research reports

Image research

The total research project was initiated in order toderive a composite picture of how Thwaites as a company isseen by its customers - both the consumers who drink Thwaites products and the Trade who sell those products. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 19, 1973

Research reports

Qualitative research on attitudes to Schreiber

The general objectives of this research were toobtain information from Consumers and Trade Buyerson their attitudes towards the furniture marketand how Schreiber is seen in the market. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 19, 1973

Research reports

Liquified Petroleum Gas dealer survey

This survey is designed to enable The Burmah Oil Company to make an initial exploration of the market for Liquified Petroleum Gas in the North West Marketing Area - specifically in an area within an approximate 35 - 40 miles radius of their Ellesmere...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1970

Research reports

Elastic tension tape

About this collection: Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife Jackie French. Cooper studied Clinical Psychology at the University of Manchester where he became a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970