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Research reports

Liquid Delta Hall prepared for Ciba-Geigy (U.K.) Ltd.

The Client has developed a new liquid soap productcalled "Delta " which is packed in " foil-laminate semirigid sachet.p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}About this collection:Peter Cooper (1936-2010) was co-founder...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1974

Research reports

Qualitative research on a heavy duty vacuum cleaner for industrial and domestic use

The research was required:1. To obtain some idea of market reactions to thecompetitive models being sold and, in particular,whether they were likely to be sold to businessesor to domestic consumers;2. To obtain reactions from the possible marketto...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1974

Research reports

Qualitative research on Clipstore as a universal storage system

Black and Decker is considering the marketingof a storage-system called Clipstor. This consists basicallyof a metal bar or rail to which various attachments can be clippedor fixed. The use of this system as a tool-storage system wasexplored in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 11, 1974

Research reports

Hot and cold packs

Beecham Products' Research & DevelopmentDepartment has available possible new product conceptswhich they wished to examine. The concepts are thatof hot and cold packs, i.e. small packs containingwater and crystals which when activated can...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1973

Research reports

New product development: Egg-based drinks

J. Bibby Agriculture Ltd. has been engaged for some months now in a product range development program arising from the concept of egg-based natural fruit juice drinks. Further research has been undertaken to identify potential product propositions or...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1973

Research reports

Qualitative research on four new count lines

Rowntree Mackintosh has developed four possible newcountlines: Buttercrisp, Tutti Frutti, Caramel Eclair, Nussli. The objectives of the research were to examinereactions to the four new products and to evaluatetheir potential on the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1972

Research reports

Qualitative research on the Bissel hand sweeper

Bissell has developed a small hand sweeper which isdesigned as a "crumb brush" type of product. Exploratory research was undertaken to assess thelikely appeal of the product and its perceived usage. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1972

Research reports

Super C and presentation packs

The research is intended torepresent the potential market for Super-C brands (Young, Southern, ABCl)and at the same time to permit detailed scrutiny of the existing SpecialFilter and competitive King Size brand franchises.About this collection:Peter...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1972

Research reports

Project D.C.I. (Part 2)

The objectives of this research were to examine names, packs, and products for a small tipped cigarette to be launched into the Irish market; it is the second stage of Qualitative Research, the first having been a feasibility study on attitudes...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971