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Research papers

New product registration and introduction

It is not intended in this paper to review all the requirements for registration or licensing of medicines, because they are well documented elsewhere and laid down in directives by government agencies, in different countries. Equally, the purpose is...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: Peter D.G. Bowen
November 24, 1976

Research reports

Qualitative research on Project 092

Tho research was required to assess two possible optionsfor a range of brands under the name Reserve, offeringextra length, value for money and coupons, one underSenior Service and one under Benson & Hedges.Each range was represented by a concept...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 8, 1973