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Research papers
Brands whispering emotions
This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Nihan Sahan Eren, Pelin Halacoglu, Serkan Ceran, Ezgi Akpinar
Companies: Ipsos MRBI, Unilever
September 8, 2019
Research papers
Neuroscience applied
How to effectively communicate a social media campaign that encourages reporting against child and adolescent abuse? In a pro-bono copy-testing study, we optimized the Liberta Institute's campaign, which contributed to an increase in 10.3% of abuse...
Catalogue: Latin America 2019
Authors: Aline Souza, JanaÃna Brizante
Company: Nielsen
April 7, 2019
Research papers
Kicking refugees was just the beginning: The European refugee crisis
2015 was a decisive year in Europe. Hundreds of thousands of refugees arrived from war-torn Syria and beyond, walking their way through the Balkans into the EU. The largest mass migration in Europe since the 1940s brought significant changes to the...
Catalogue: Congress 2016: #WOW
Authors: Daniel Fazekas, Balazs Denes
September 22, 2016
Research papers
Hello, I'm Alexa. I'm conducting a survey
Not wanting to accept that the evolution of the market is strongly oriented to the Personal Assistants means you're missing a great opportunity. We will chat with a PA to talk about the future of market research.
Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Ennio Armato
Company: FFIND DE
September 8, 2019
Research papers
