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Research papers

Shrugging off gender inequality

We aim to help shift Japan's course towards a brighter future -- economically, as a society and as individuals -- by illuminating the true cost of gender inequality. To tackle the issue Unilever has partnered with Ipsos to conduct quantitative...

Catalogue: Asia Pacific 2019
Authors: Deanna Elstrom, Emi Nishiyama
Companies: Ipsos MRBI, Unilever
May 22, 2019
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Citation

Elstrom and Nishiyama (2019a, May 22). Shrugging off gender inequality. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/shrugging-off-gender-inequality


Research papers

Overcoming barriers to purchase in online shopping environments

Over the past decade, eCommerce has grown exponentially, with two massive markets, the US and China, ahead of the curve. Within each market, major FMCG companies have tried to optimize their product offer but selling online is different than selling...

Catalogue: Asia Pacific 2019
Authors: Paul Janssen, Robin de Rooij, Hyunwook Cho
Company: SKIM
May 22, 2019
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Citation

Janssen, de Rooij and Cho (2019a, May 22). Overcoming barriers to purchase in online shopping environments . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/overcoming-barriers-to-purchase-in-online-shopping-environments-


Research papers

The real story ends in Landfill

Unrequested and often unsuitable goods sent to humanitarian disaster zones, often classified as Unsolicited Bilateral Donations (UBDs), cause disruption. In June 2017, a project was launched to reduce the number of UBDs from Australia. At the time,...

Catalogue: Asia Pacific 2019
Author: Crawford Hollingworth
Company: The Behavioural Architects
May 22, 2019
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Citation

Hollingworth, C. (2019a, May 22). The real story ends in Landfill. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-real-story-ends-in-landfill


Research papers

Building best in class insights capabilities

Inspired by Boston Consulting Group's 2016 report on 'Rewiring Customer Insight to Generate Growth', the Philip Morris International team in The Philippines took a journey to amplify the value of the insights function. In this paper we would like to...

Catalogue: Asia Pacific 2019
Authors: Charisma de Jesus, Tony Li
May 22, 2019
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Citation

de Jesus and Li (2019a, May 22). Building best in class insights capabilities. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/building-best-in-class-insights-capabilities


Research papers

Please don't make me think about thinking!

Typically, consumer flavour testing is conducted using a structured questionnaire. In general, Asian consumers tend to be relatively reserved and polite in their responses in some countries. We therefore collaborated in a neuro-physiological study...

Catalogue: Asia Pacific 2019
Authors: Siew Hoong Chan, Nasrin Shafeghat
Companies: MACROMILL, INC., Dentsu Macromill Insight
May 22, 2019
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Citation

Hoong Chan and Shafeghat (2019a, May 22). Please don't make me think about thinking!. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/please-don-t-make-me-think-about-thinking-