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Research papers

(Wo)man VS. machine: From competition to collaboration

It is no secret that the market research industry is under pressure to deliver sound and strategic insights within shrinking budgets and timeframes. Ten years from now efficiency is predicted to be the number one deciding factor when commissioning...

Catalogue: Global Qualitative 2017: Back to the future
Author: Samantha Bond
Company: SKIM
November 3, 2017
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Citation

Bond, S. (2017a, November 03). (Wo)man VS. machine: From competition to collaboration. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/-wo-man-vs-machine-from-competition-to-collaboration


Research papers

Alexa, order Heineken

The growing consumer-use of voice-enabled technology will reshape customer journeys and purchasing patterns. It challenges the brand-strategy of leading companies and it creates opportunities to develop their unique voice brand.

Catalogue: Congress 2018
Authors: Dirk Huisman, Joris Huisman
Company: SKIM
September 23, 2018
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Citation

Huisman and Huisman (2018a, September 23). Alexa, order Heineken . ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/alexa-order-heineken--9345


Research papers

The convergence of mobility and media

Mobile Media is considered one of the key drivers for the future success of the telecom industry. Ericsson ConsumerLab and SKIM Analytical durables&ict have conducted a global study in order to add the consumer dimension in the design of Mobile...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Authors: Jürgen Warnecke, Jonas Selen, Susanna Lewis
Company: SKIM
November 7, 2004
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Citation

Warnecke, Selen and Lewis (2004a, November 07). The convergence of mobility and media. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/the-convergence-of-mobility-and-media


Research papers

Decision making does not always require expensive surveys

SKIM Market and Policy Research was founded in 1979 as an industrial market research company and befriended the PC rather early. Thanks to the enthousiasm of the researchers at SKIM and good contacts with Sawtooth, the American developers of software...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: H. J. Kranenberg
Company: SKIM
June 15, 1990
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Citation

Kranenberg, H. J. (1990a, June 15). Decision making does not always require expensive surveys. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/decision-making-does-not-always-require-expensive-surveys


Research papers

QFD, integrating technique and customer orientation

A comparative qualitative international survey among internationally operating Japanese, American, German and Dutch industrial and industrial services companies shows that technological lead is the critical factor to a company’s success, the...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Authors: Karin Lieshout, Dirk Huisman
Company: SKIM
June 15, 1994
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Citation

Lieshout and Huisman (1994a, June 15). QFD, integrating technique and customer orientation. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/qfd-integrating-technique-and-customer-orientation


Research papers

How to make good dough

Unilever Bestfoods (UBF) is vitally aware of the general trends that affect consumers' lives. The way consumers work and spend their free time, their use of media, attitudes and opinions are constantly evolving. As a result, their needs and product...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Authors: Sinéad Twomey, Pia de Wit
Companies: Unilever, SKIM
April 18, 2004
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Citation

Twomey and de Wit (2004a, April 18). How to make good dough. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/how-to-make-good-dough


Research papers

Maximum difference scaling for a more refined insight in consumer preferences

Maxdiff is claimed to be a promising method, better than classical ranking methods and even proclaimed a 'poor man's conjoint', easy to use and interpret. Can it live up to these promises, or is it actually just another method?The authors applied the...

Catalogue: Innovate 2006
Authors: Maureen Bannik, Frank Berkers
Company: SKIM
May 10, 2006
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Citation

Bannik and Berkers (2006a, May 10). Maximum difference scaling for a more refined insight in consumer preferences. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/maximum-difference-scaling-for-a-more-refined-insight-in-consumer-preferences


Research papers

Can machines be emotional?

We know emotions play an important role in consumer decision making but how do we access them at scale? SKIM and J&J teamed up to investigate!

Catalogue: Fusion 2019
Authors: Marcel Slavenburg, Judith Suttrup, Samantha Bond
Company: SKIM
November 10, 2019
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Citation

Slavenburg, Suttrup and Bond (2019a, November 10). Can machines be emotional?. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/can-machines-be-emotional-


Research papers

Easing the Effects of Inflation in Latin America

While other parts of the world are grappling with a recent surge in inflation, Latin America has been facing these market conditions for quite some time. Its difficult to predict what will happen next: will the economy veer into recession, or will it...

Catalogue: Latin America 2023
Author: Patricia Fujisawa
Company: SKIM
April 24, 2023
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Citation

Fujisawa, P. (2023a, April 24). Easing the Effects of Inflation in Latin America. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/easing-the-effects-of-inflation-in-latin-america