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A disruptive value proposition

This case study presents the concept and operational results of a disruptive methodology launched in France in 2013, in which data collection for market research is embedded in a general ecosystem including consumers, brands and one retailer. The...

Catalogue: Congress 2014: What Inspires?
Authors: Patricia Flores, Stéphane Gautron
June 15, 2014
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Citation

Flores and Gautron (2014a, June 15). A disruptive value proposition. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/a-disruptive-value-proposition-8154